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Sunday, December 25, 2011

If These Moms Can’t Find It, They Invent It

EIGHT years ago, Tamara Monosoff came up with an invention that she was sure mothers like herself would appreciate: a device that prevents children from unspooling toilet paper from the roll. But she had no idea how to transform the concept into a marketable product
When she turned to the Internet, “There was nothing — no road maps, no anything,” recalls Ms. Monosoff, who lives near San Francisco and was education director for the President’s Commission on White House Fellowships for President Bill Clinton.
Fast-forward to today, and the term “mom inventors” yields about 290,000 results on Google. There is Ms. Monosoff’s own Web site, Mom Invented, which supports aspiring “mompreneurs” and licenses and sells products under the Mom Invented brand, a Good Housekeeping-like seal of approval. Other sites include the Mogul Mom, where mothers can satisfy their inner Edison by reading posts like “How Do I Get My Product in Stores?” and “Don’t Get Burned By Your Light Bulb Moment.” Not to mention the dozens and dozens of online stores, like the Busy Mom Boutique, that sell mom-made products. 
Article From: The New York Times

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